We had an interest in this shoe for the obvious reasons, but also because of proximity: Our retail store is just around the corner from the Nike EMEA headquarters. This I found interesting because the trend is toward racing flats that are lighter but that have less cushion (or, it was before Hoka barged in and altered the trajectory). These marathoners asked for more cushioning than they had in the shoes they had been running in. The shoes used for this exercise were built to match the shape of the foot of each elite runner, and with the runners’ input. Its technical contribution to the paced-event on a Monza race track in Italy was a new shoe. Last May Nike tried the break the 2 hour barrier for the 26.2 mile distance.
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